Geofencing is a technology defining virtual boundaries around real-world geographic areas. In use, geo fencing allows notification or automatic alerts that have been made based on predetermined coordinates of a geographic area. Simple mechanisms, such as getting email notifications or text messages are automatically triggered and sent to the user’s cellphone when the user’s child arrives home from school. You can also see other uses and how geofencing works.

In this example, the geofence is the virtual geographic boundary around the user’s home. When the user’s child’s cellphone enters the boundary area, it will automatically be sent via email to the user’s device through the application to activate the geofence on the cellphone. In fleet management examples, geofencing is applied to detect partners or drivers. Generally, geofencing is used as a business tactic. Generally, this technology is used for business ventures. Geofencing is not a technology that is rarely used; it has even become standard practice in many businesses. Once a geographic area has been defined, the opportunities appear limitless for what the company can do, and it becomes immensely popular in marketing and social media.